CSR

Establishment of CSR as a Full-Fledged Vertical at Agrifed

Background & Rationale

Agriculture today stands at a critical juncture. With a rapidly growing global population, climate uncertainties, soil degradation, and shrinking landholdings, the demand for sustainable and productive agricultural systems has never been greater. Increasing food production while ensuring environmental protection and farmer well-being is no longer optional—it is an urgent necessity. Agrifed has long been committed to supporting Indian farmers through the provision of high-quality seeds, fertilizers, and agricultural inputs at affordable prices. Over the years, the organization has built strong relationships with lakhs of farmers across the country, gaining deep insight into their challenges, aspirations, and unmet needs. This close engagement has revealed a pressing need for structured handholding, capacity building, and holistic support, particularly for marginalized and smallholder farmers in northern India. Recognizing this responsibility and opportunity, Agrifed now proposes to institutionalize its social commitment by launching CSR as a full-fledged vertical, aligned with national priorities, sustainable development goals, and long-term sectoral impact.

Our Purpose

Our mission is to empower farmers, enhance their economic potential, and promote sustainable agriculture by:

  • Providing access to high-quality seeds, fertilizers, and inputs at affordable prices
  • Promoting safe and informed usage of agricultural inputs
  • Encouraging environmentally responsible farming practices
  • Supporting adaptive innovations and integrated farm solutions
  • Continuously improving product quality through research, testing, and field studies

Beyond products, Agrifed seeks to contribute to systemic transformation in farming practices, enabling higher productivity, better incomes, and improved quality of life for farming communities.

Why CSR, Why Now

Several factors make this the right time to launch a dedicated CSR vertical:

  • Deep on-ground connectivity with lakhs of farmers
  • Growing need for structured capacity building and advisory support
  • Increasing vulnerability of marginal farmers to climate, health, and economic shocks
  • Limited access to technical knowledge, veterinary care, and healthcare in rural areas
  • Opportunity to contribute meaningfully to national goals such as farmer welfare, rural development, sustainability, and food security

Agrifed believes that true impact goes beyond commercial engagement—it lies in building  long-term resilience of farming communities.  

Proposed CSR Intervention: Integrated iKVK Model

Agrifed proposes to establish Integrated iKVK (Integrated Krishi Vigyan Kendra–like) Centres as community-based rural development hubs.

Key Components of the Model

1. Integrated iKVK Centres
  • Farmer training and capacity building
  • Demonstration of best agricultural practices
  • Awareness programs on sustainable and chemical-safe farming
  • Access to expert advisory
2. Seed Bank
  • Preservation and distribution of quality seeds
  • Support to small and marginal farmers during sowing seasons
  • Promotion of locally adaptable and climate-resilient varieties
3. Watershed Management Training & Implementation
  • Training farmers on water conservation
  • Practical demonstrations on rainwater harvesting, soil moisture management, and efficient irrigation
  • Strengthening climate resilience at the village level
4. e-Chauपाल for Kisans
  • Digital and physical knowledge-sharing platform
  • Access to government schemes, market information, weather updates, and best practices
  • Strengthening peer learning among farmers
5. Veterinary Support
  • On-call and visiting veterinary doctors at centres
  • Special focus on small farmers who depend on animals as a supplementary income source
  • Special focus on small farmers who depend on animals as a supplementary income source
6. Telemedicine for Farmers’ Health
  • On-call and visiting veterinary doctors at centres
  • Support for livestock health management
  • Special focus on small farmers who depend on animals as a supplementary income source

Expected Impact

Through this 360-degree approach, Agrifed’s CSR initiative aims to deliver:

  • Increased agricultural productivity and farmer incomes
  • Greater adoption of sustainable and scientific farming practices
  • Improved water and soil management
  • Enhanced livestock health and diversified farm income
  • Improved access to healthcare for farming families
  • Stronger, informed, and self-reliant rural communities

Our Strength: Multidisciplinary Expert Team

A key strength of Agrifed’s CSR initiative is its strong multidisciplinary team of professionals who bring deep domain expertise and practical field experience. Our team includes experts from diverse sectors such as:

  • Agriculture and agronomy
  • Renewable energy and climate-smart solutions
  • Public health and community healthcare
  • Horticulture and allied farming systems
  • Watershed management and natural resource conservation
  • Environment and sustainability
  • Finance and rural livelihoods

This diverse expertise enables Agrifed to design and implement integrated, practical, and scalable solutions for farmers rather than fragmented interventions. With this strong knowledge base, we are well-positioned to handhold farming communities, guide behavioural change, promote innovation, and ensure that CSR initiatives deliver measurable, long-term impact.

Our Commitment

Agrifed salutes the passion, dedication, and tireless efforts of millions of Indian farmers who ensure the nation’s food security every day. We also acknowledge and thank our employees whose commitment to service enables us to reach communities across the country. By launching CSR as a full-fledged vertical, Agrifed reaffirms its commitment to being not just an agricultural input provider, but a true partner in the holistic development of farmers and rural India.